From free to full support — pick the plan that fits you.
What You'll Get This Week
Ideas alone don't generate income — execution does. Transform your concept into a working AI-powered product with expert development and guidance.
Includes:
Rethink Work, Income, and Identity in the Age of AI — Unlock New Power and New Income.
AI isn't coming --- it's already here. Goldman Sachs estimates 300 million jobs are at risk from generative AI, and only those who adapt will thrive.
Our Vision:
Upgrade human potential in the age of intelligent machines.
Our Mission:
To give back everything we've learned about building and scaling ventures of every size, using AI to amplify
human intelligence, not replace it.
Our Flagship Brand:
"You to the Power of Two (YOU²)" empowers individuals, creators, and enterprises to grow
exponentially.
Our Way of Giving Back:
AI is changing the rules of work, and we believe knowledge should be shared, not
gated.
With work highlighted by global media outlets, respected industry platforms, and leading international conferences, our leadership brings recognized expertise to everything we do
Get Started for Free
All the training to build your AI business yourself with our proven system — and walk away with a validated product ready to sell.
Includes:
Custom Priced
Ideas alone don't generate income — execution does. Transform your concept into a working AI-powered product with expert development and guidance.
Includes:
Joseph is a multiple-time Chairman and C-suite leader of a Fortune 5 company, managing
enterprises with revenues exceeding $50 billion. Renowned for strategic vision and board-level expertise, he
drives transformative growth and AI excellence at the highest levels of global business.
A proven entrepreneur, Joseph has also scaled ventures from the ground to $4 billion in value in just five
years, blending innovative thinking with disciplined execution. His career bridges world-class corporate
leadership and bold entrepreneurial success, making him a sought-after strategist, advisor, and growth
catalyst.
With 32 years of marriage, and as a proud cancer survivor and father of two accomplished children, he proves
true wealth is measured in both success and legacy.
"The digital you is coming fast and it's called Identic AI... More than that, it presents a compelling blueprint for a more human-centered future."
"It's time to put AI to work for people! This groundbreaking book is a fantastic resource for every leader committed to shaping a digital future rooted in human identity, responsibility, and dignity."
"This book lays out a future where AI doesn't just support people, it can also empower them."
"A prescient examination of how personal AI agents will transform the human experience. It thoughtfully addresses both the tremendous possibilities and profound responsibilities we must embrace as this extraordinary technological evolution reshapes how we live, work and connect with one another."
"With its compelling analysis and forward-thinking perspective, You to the Power of Two notably augments the possibilities of Identic AI. It is a profound tribute to both human resilience and potential."
"As we enter this Age of Identic AI, the possibilities are immense, but so are its risks. The authors offer both inspiration and a warning: without artificial wisdom, it is human wisdom that must remain our compass. Every intelligent person should read this book."
"Absolutely fascinating! This book lays before us the deepest questions of identity and existence as it peers into a future where we instruct new personal AI agents to act, decide, and even shape the reality we see."
"Identic AI holds the power to scale human potential like never before. This book shows us how, and reminds us to do it while keeping people at the core."
"You to the Power of Two examines our future before it arrives and offers a compelling map of both the potential and peril of AI's next stage. If knowledge is power, You to the Power of Two is a must-read, perfectly timed for a technology that is moving at exponential speed."
"In You to the Power of Two, Bradley and Tapscott explore a radically transformed future shaped by Identic AI—an era where intelligent agents act on our behalf. With clarity and insight, they reveal how individuals and businesses can build trust in this new paradigm, where collaboration between humans and AI redefines what's possible."
"A compelling and urgent guide to the most important transformation of our time: the rise of personal AI. The authors succeed in reimaging human potential in this age of intelligent digital identity, blending optimism with a necessary call for responsible innovation. A must-read for any leader who seeks to shape the future."
"Don Tapscott has once again charted the course to the future, this time with Joseph Bradley, unveiling what may well be the definitive work on the next technological frontier—Identic AI. A visionary manifesto for a human-centered future where identity, dignity, and agency are not just preserved, but elevated as pillars of societal progress."
"You to the Power of Two thoughtfully explores what it means to have a smart-data, body extension of ourselves meeting the world. I hope this brings about a quieter future, where personal AI companions amplify our truest selves, filtering out noise and nurturing our deepest values."
"Brilliant. This book forces us to confront the deepest questions of identity and existence in an age where personal AI agents can exponentially increase or destroy our human capability and power."
"Combining vivid storytelling with sharp analysis, this book turns the future of AI into a gripping, human journey."
"AI is rapidly invading our lives, and Don and Joseph are your guides in this labyrinth of challenges and opportunities."
Executive Leader in Global Hospitality
"Absolutely inspiring Joseph M. Bradley! The potential of AI to revolutionize healthcare is remarkable. As we shape the future, your vision of intertwining technology with humanity is refreshing."
Tax Expert & BI Analyst
"Joseph's insight is a beacon of hope in the AI discourse! From personal battles to global challenges, his perspective is a testament to the limitless potential AI holds when harnessed ethically."
MENA Head, The Economist & Newsweek
"Joseph, your journey has been truly inspiring — you bounced back stronger and more vocal. Great to hear you again!"
Founder MWX.AI | Keynote Speaker
"Outstanding Joseph M. Bradley! AI has revolutionized industries, but your ability to frame it as a human story is what makes you a true leader."
Technical Architect | Solution Architect
"Good to see you back on the stage rocking as you used to be Joseph M. Bradley."
Alliance Leadership, Accenture
"It's so awesome to see you back on such a great public platform, Joseph M. Bradley. The more we embrace AI to best serve humanity, the safer and more ethical it will be! Thank you for sharing!"
Strategic Adviser | Future of Work & Higher Education
"Joseph M. Bradley, your TEDx talk was truly eye-opening! Amidst your own battle with cancer, you continue to lead a global technology company and explore the possibilities of generative AI. Remarkable resilience and leadership."
LinkedIn Top Data Analysis Voice | Microsoft Power BI Expert
"Joseph M. Bradley, your insights on AI are fascinating, and it's inspiring to see the positive impact it can have on diagnosing cancer and enhancing human intelligence."
Partner, DIGITAL NATION
"Love it Joseph. Well said. It's inspiring to see you back on stage leading conversations on AI, ethics, and opportunity. Keep driving the future!"
Founder MWX.AI
"Excellent and thought-provoking, Joseph M. Bradley! The ability to include a variety of people in the conversation is powerful — keep inspiring!"
