Imagine if every person could unlock exponential growth...

That's what "You to the Power of Two" is all about.

One truth has guided us every step of the way: Technology is powerful - but people make it meaningful.

Our Vision

To upgrade human potential in the age of intelligent machines.

Our Mission

To give back everything we've learned about building and scaling ventures of every size — using AI to amplify human intelligence, not replace it.

Our Flagship Brand

"You to the Power of Two (YOU²)" empowers individuals, creators, and enterprises to grow exponentially.

Let's build your future, together. Here's to the exponential power of YOU.

Our Core Values

01

Upgrade
Everyday

Small improvements compound into greatness.

02

Own the
Outcome

No handoffs. No excuses. We finish what we start.

03

Collaborate
without Ego

We win together or not at all.

04

Build for
Impact

Real problems. Real customers. Real results.

05

Lead with
Curiosity

We ask before we assume. We learn before we build.

Our Leadership

Joseph M. Bradley

Joseph M. Bradley

Chairman and CEO

Joseph is a multiple-time Chairman and C-suite leader of a Fortune 5 company, managing enterprises with revenues exceeding $50 billion. Renowned for strategic vision and board-level expertise, he drives transformative growth and AI excellence at the highest levels of global business.

A proven entrepreneur, Joseph has also scaled ventures from the ground to $4 billion in value in just five years, blending innovative thinking with disciplined execution. His career bridges world-class corporate leadership and bold entrepreneurial success, making him a sought-after strategist, advisor, and growth catalyst.

He served as CEO of TONOMUS, the first subsidiary of NEOM, overseeing all technology for a $500 billion initiative. He also held leadership roles as CEO of C3 Communications, CEO of Uptake, and he was Global VP of IoT and AI, at Cisco Systems.

As a globally recognized applied futurist, Bradley is the author of two groundbreaking books. His first, Questioneering: The New Model for Innovative Leaders in the Digital Age (2018), and his forthcoming book, You to the Power of Two: Redefining Human Potential in the Age of AI.

With 32 years of marriage, and as a proud cancer survivor and father of two accomplished children, he proves true wealth is measured in both success and legacy.

Beverly

Beverly Rider

Co-Founder and Chief Operating Officer

Beverly Rider is a Fortune 10 and Global 100 C-Suite executive, board director, and governance leader known for architecting large-scale transformation across technology, infrastructure, and emerging markets. She currently serves as Co-Founder & COO of JMB X, a next-generation technology and AI innovation company operating across the United States and Dubai. In this role, she leads global operations, enterprise strategy, partnerships, and the commercialization of AI-driven platforms that accelerate business growth and digital evolution.

With a career spanning high impact leadership roles at NEOM/Tonomus, Ericsson, GE, Hitachi, and Qwest, Rider has led multi-billion-dollar P&Ls, built global venture studios, restructured and scaled complex enterprises, and guided CEOs and boards through strategic reinvention. Her background includes serving as Chief Commercial Officer & Acting CMO of Tonomus, NEOM's Tech & Digital Company, CEO of the Tonomus Venture Studio, CCO at Hitachi & General Electric, Head of IoT for Ericsson, and National Executive Director of Sales for Qwest/CenturyLink.

A trusted advisor to CEOs, boards, and sovereign-scale initiatives, she is recognized for her ability to blend commercial rigor, advanced technology strategy, governance discipline, and human-centric leadership to create organizations that scale with purpose. Rider is also a licensed attorney and experienced board director, with a record of stewarding organizations through innovation, transformation, and sustainable growth.

Zain

Zain Javaid

President International Markets and Technology

With over 15 years of diverse experience in the financial services sector, I have developed a robust skill set encompassing investment banking, corporate banking, and branchless banking. My journey has also included contributions to impactful projects with the World Bank, providing me with a global perspective on innovative financial solutions.

Over the past five years, I have dedicated myself to empowering startups, guiding them in launching and scaling transformative digital lending solutions—both in consumption and productive lending. My expertise extends to developing SaaS platforms for e-commerce and implementing AI-based loan origination and management systems.

I am passionate about leveraging technology to create impactful financial solutions and fostering financial literacy among the next generation of leaders. Let's connect and explore how we can collaborate to drive transformation in the industry together!

Hamza

Hamza Aqeel

Chief Technology Officer

Hamza's work centers around designing scalable, future-ready systems and laying clear product and implementation roadmaps that empower tech teams to move with speed and clarity. I strongly believe that rapid, iterative progress beats the pursuit of perfection, which is always subjective. And I build my strategies around delivering meaningful outcomes fast while maintaining a focus on long-term impact.

Beyond technology leadership, I'm passionate about public speaking and bridging the gap between business and engineering teams. I thrive in environments where I can translate complex technical ideas into actionable business language, ensuring alignment across stakeholders and driving momentum. My goal is always to create a culture where innovation moves efficiently, decisions are data-driven, and teams feel connected through a shared vision.

ALIX

ALIX

Analytical leadership for investment expenditures

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Leadership Team Partners

Joanne O'Gorman

Joanne O'Gorman

Chief Marketing Officer

Joanne O'Gorman is a global marketing officer and "zigzag solutionist" known for transforming complexity into clarity and driving brand differentiation on the world stage. With an MBA from Purdue Global University and leadership experience across Tonomus (NEOM), Hitachi, L3 Technologies, and McGraw Hill Construction, she has rebranded billion-dollar organizations, launched global media campaigns reaching more than 1.6 billion viewers, and produced international events across 13 countries. A trusted C-suite partner and change architect, Joanne builds high-performing teams, creates processes that scale, and uses data-driven creativity to grow revenues and recognition. Today, through Show & Tell and GEM Advisory, she helps leaders and brands find their voice, amplify their impact, and stand out in crowded markets.

Nicole Hagopian

Nicole Hagopian

VP, Partnerships & Alliances

Nicole Hagopian is a partnerships and business development executive who helps global brands and tech companies build and monetize alliances. She has led enterprise partnerships at Disney and TONOMUS (NEOM's tech and digital company) and advises C-suites at Fortune-level organizations to shape strategy, close complex agreements, and expand key accounts. Her experience also includes commercial roles at Nike in sales and marketing. Focus areas span AI and data, smart infrastructure, and brand integrations where channel alignment drives growth. At TONOMUS, she partnered with AI startups and platform providers to run pilots, integrate AI into live workflows, and move promising concepts toward commercialization. Notable collaborations include Hitachi, Lyft, Microsoft, Champion, and Saudi Arabia's Public Investment Fund (PIF).

Clint Madsen

Clint Madsen

VP Operations

Clint Madsen is a Fractional VP of Operations and Chief of Staff who helps founders and executives turn strategy into execution. He brings structure, clarity, and momentum to ambitious goals by aligning teams, streamlining operations, and driving measurable results. With more than 20 years of experience in business transformation and global program leadership, Clint has directed $100M+ portfolios, built and scaled venture studios, and led high-performing teams across technology, healthcare, and innovation. Whether supporting a startup in growth mode or guiding a large organization through change, he helps leaders focus on what matters most while ensuring everything else runs with precision.

Daryl Sullivan

Daryl Sullivan

VP Business Development

Daryl brings more than 30 years of deep bench-strength and significant experience in business development, sales, executive management, marketing and business operations in information technology, telecommunications, energy, and real estate. He has led executive sales and business development teams for global companies such as Hitachi, General Electric (GE) and CenturyLink, building and managing sales funnels and partner ecosystems and incubating new business models utilizing digital transformation technologies including Artificial Intelligence, Internet of Things (IoT), Smart Energy, Smart Spaces and Video Surveillance. Daryl's sales, services and solutions management experience has helped enterprise organizations identify and develop targeted, profitable market verticals and implement new distribution ecosystems that achieve dominant market share at the intersection of product, distribution, technology, sales, and finance.

Laurie Bradley

Laurie Bradley

Director of Human Resources

Laurie Bradley is currently the Chief Happiness Officer at JMB and formerly the Managing Partner of Bradley Insight Group, LLC, where she managed consulting, speaking and book sales for the business. Prior to that, Laurie was President and Owner of Family Realty Group where she served clients and managed real estate agents selling residential real estate. Her noteworthy accomplishments while President included securing financial institution clients, handling their REO properties and closing over $50 Million in yearly closed sales. Some of her top clients included Wells Fargo, Bank of America, Wilshire Bank, Citi Residential Lending, First American Bank and Carrington Mortgage. Prior to owning Family Realty Group, Laurie worked as a Project Manager and Paralegal for Centex Homes (now Pulte Homes) where she helped develop the master planned Windemere community in San Ramon, California consisting of 5000 single family homes, 1300 affordable housing units, 4 schools and 5 parks. Laurie also worked as a construction defect and employment litigation Paralegal for private law firms before she joined Centex Homes. Laurie has always been passionate about community service and has participated in various community outreach programs including the Knights and Ladies of St. Peter Claver Catholic Organization. Laurie has a B.A. in Psychology with a minor in Legal Studies from the University of California at Berkeley. She currently resides in Chicago, IL with her husband Joseph and has two children who are both attending graduate school.

Advisory Board Members

Matt Leitz

Matt Leitz

Co-Founder and CEO Botbuilder

I'm a lifelong entrepreneur with more than my share of failures. My business philosophy in a nutshell: your impact is directly proportionate to your income.

Through the years we've built three successful ventures and hit the Inc 5000 list 7 separate times. Our current company, BotBuilders, recently hit the Inc list for a third consecutive year.

We provide A.I. tools, training and and services for all types of businesses. Our chatbots generate leads, increase sales and improve support. Our bots are inexpensive and allow anyone to produce results using automation, even without technical skills.

At the end of the day, I believe that technology can bring us closer together. We create experiences that are fun and facilitate real human connection.

I'm not too into social media, but I have been published in Entrepreneur, Inc and Success and appeared on ABC, NBC, CBS and Fox.

David Rider

David Rider

Serial Entrepreneur and Growth Strategist

A seasoned entrepreneur with a track record of founding and scaling multiple businesses. My passion lies in transforming ideas into high-impact ventures, leveraging strategic vision, adaptability, and leadership to drive success.

With hands-on experience in business development, operations, and market positioning, I understand the complexities of building sustainable enterprises. I excel in identifying opportunities, navigating challenges, and executing growth strategies that create long-term value.

Entrepreneurship has equipped me with a deep understanding of innovation, resilience, and strategic decision-making. I thrive in dynamic environments and am always eager to collaborate with professionals, investors, and industry leaders who share a passion for business growth and innovation.

Katherine Raso

Katherine Raso

Head of Marketing & Communications

Marketing and Communications leader offering 20+ years' regional and international experience across Middle East, Saudi Arabia, Europe, Canada the USA developing strategic communication plans at sector, regional and organizational levels. Demonstrated leadership in executing multi-million-dollar programs through integrated communication and content strategies, managing corporate reputation, brand value and partner engagement.

Extensive exposure to driving high impact initiatives within private, government, and high-growth enterprises in the region including NEOM, Tonomus, Kerzner International (Atlantis, The Palm, One &Only). Strong understanding of regional dynamics and protocol. Expert in C-Suite advisory, investor communications, transformation initiatives specializing in organizational culture, and crisis management through multi-channel communications and stakeholder value creation.

Key Team Members

Joseph James Bradley

Joseph James Bradley

Director of Product Innovation

Joseph is the Director of Product Innovation at JMBx, where he leads the strategy, design, and development of USquared, the company's Identic AI platform that empowers individuals to build personal AI systems through structured frameworks, digital-twin modeling, and no-code tools. The product is designed to make advanced AI feel intuitive and personal, giving every user a clear pathway to productivity, clarity, and purpose. Joseph's strengths include product intuition, analytical thinking, and the ability to turn complex concepts into simple, user-friendly systems — all of which are reflected in the way USquared guides users step-by-step through creating their own AI. He is also known for operational clarity, cross-functional communication, and structured problem-solving, skills that enable him to drive product vision while collaborating closely with engineering and leadership. Before joining JMBx, Joseph worked across data, application development, and advisory roles at Egen and Deloitte, where he built a strong foundation in analytics, enterprise execution, and client-centered design.

RaNelle Bradley

RaNelle Bradley

Director of Marketing

RaNelle Bradley is the Director of Marketing at JMB, where she leads brand strategy, digital growth, and company-wide messaging across all platforms. She oversees the creative direction, audience engagement, and marketing infrastructure that power JMB's global brand presence. RaNelle is currently earning her doctorate in English Literature at New York University, where her research and scholarship deepen her expertise in narrative design, persuasion, and the psychology of communication, skills that directly inform her approach to high-impact marketing and brand building. Before joining JMB, RaNelle gained extensive experience in strategic communications and reputation management through her work at Edelman, the world's largest public relations firm, and Purpose Brand, a mission-driven communications agency. At both organizations, she contributed to media strategy, brand storytelling, client communication, and integrated campaign work for diverse national accounts.

Mark Wagner

Mark Wagner

Chief of Staff

Mark is the Manager of Staffing and Operations at JMB, bringing more than a decade of hospitality experience across high-performance operations roles. He has led teams in multiple management capacities at Royal Sonesta Downtown, Hilton, and Marriott properties, most recently serving as an Area Reservations Manager, where he oversaw guest experience, staffing workflows, and daily operational execution across several locations.Known for his steady leadership and commitment to service excellence, Mark brings a strong operational lens to JMB’s growing team.

Evelyn Hernandez

Evelyn Hernandez

Social Media Specialist

Evelyn Hernandez is JMB's Social Media Specialist, known for blending creative vision with data-driven strategy to strengthen the company's digital presence. She holds a B.A. in Sociology with a minor in Education from the University of California, Santa Barbara, and a Performing Arts teaching credential from California State University, East Bay. Evelyn brings a rich background in community engagement and event coordination, having interned at Modesto City Hall where she supported a city council member in promoting community events and organizing public meetings. She also gained high-level hospitality and membership outreach experience while working at the Four Seasons, coordinating club events and supporting recruitment efforts. With experience developing programs, leading advertising projects, and studying social media trends and audience behavior, Evelyn brings an innovative, research-driven approach to enhancing JMB's brand visibility and digital growth.

Mary

Mary Chege

Admin and Executive Assistant

Mary Chege is an Administrative Assistant to the CEO at JMB X, specializing in business support and executive operations. She studied Public Relations at Jomo Kenyatta University of Agriculture and Technology (JKUAT) and is currently pursuing Psychology, further strengthening her focus on communication and people-centered work. Her work is centered on helping leaders and teams operate smoothly, efficiently, and with clarity. Outside of work, Mary enjoys volunteering for humanitarian causes.

Mehrunisa Virk

Mehrunisa Virk

Project Manager

I am the Project Lead for this initiative. I'm here to keep everything organized, on track, and moving with purpose. I lead the marketing team, sales team and collaborate closely with the bot development team to ensure alignment, smooth execution, and delivery that meets vision with precision.

Nimra Muzamal

Nimra Muzamal

AI Solutions Builder

I am an AI and Automation Engineer skilled in building intelligent systems that optimize workflows and decision-making. My expertise lies in developing automation pipelines, chatbots, and RAG-based AI solutions. I focus on transforming complex data into smart, scalable, and impactful business applications.

Tasbeha Nawaz

Tasbeha Nawaz

Bots and Fullstack Developer

I am a software developer with a strong background in full-stack development, web accessibility, and user-centered design. I enjoy building applications that solve real problems, enhance user experiences, and make technology more accessible. My expertise spans frontend and backend development, working with technologies like React, JavaScript, TypeScript, PHP, and MySQL to create scalable applications.

Menahil Ishfaq

Menahil Ishfaq

Wordpress and Shopify Developer

I am a Shopify and WordPress developer who enjoys creating clean, user-friendly websites that help businesses grow online. I'm passionate about learning new technologies, improving my skills, and finding creative solutions to challenges. Outside of work, I love exploring new places, and keeping up with the latest tech trends.

Ariba Riaz

Ariba Riaz

Client and Pipeline Associate

I take a client-focused approach, prioritizing relationship-building and a thorough understanding of customer needs to deliver tailored solutions that drive engagement and business growth. My goal is to support clients throughout their journey ensuring clarity, responsiveness, and a seamless experience at every stage of the pipeline.

Tayyab Nouman

Tayyab Nouman

IT Associate

IT Associate responsible for meeting scheduling, Microsoft Teams account setup, and user ID management. Experienced in coordinating virtual collaboration environments, ensuring smooth access, and providing reliable support for daily communication needs. Detail-oriented, responsive, and efficient in maintaining organized and secure user systems.

Zain Bhatti

Zain Bhatti

Process and Experience Lead

I have 15 years banking & non-banking diversified experience. My core areas of expertise are in creating customer, social and enterprise value through bringing innovation in payment services and organizing behavioral and payments data for advancing credit. I have extensive experience in creating digital products and services targeted to segments that have been under served by conventional service providers.

Ayesha Saleem

Ayesha Saleem

Fullstack Developer

Full Stack Developer with 3 years of experience building scalable web applications and working on AI-driven solutions. Skilled in both frontend and backend development, API integration, and deploying machine learning features into production systems. Focused, adaptable, and committed to delivering high-quality code.

Moeen Khan

Moeen Khan

Fullstack Developer

I am a Full Stack Developer with strong expertise in backend systems and scalable application architecture. I enjoy building efficient, reliable services and integrating them smoothly with clean, user-focused frontends. My focus is always on writing maintainable code, improving performance, and delivering solutions that work at scale.

Kushal Chandani

Kushal Chandani

AI Solutions Developers

I am a Computer Science graduate from Habib University, currently working at an AI-focused fintech startup where I apply advanced technologies to real-world challenges. With hands-on experience across AI, software development, and data science, I've worked on projects ranging from air quality and weather forecasting to legal AI assistants and multilingual narrative classification. My skillset spans Python, JavaScript, SQL, and platforms like Azure, GCP, TensorFlow, and Power BI.

Koonj Mahnoor

Koonj Mahnoor

UI/UX Designer

I am a UI/UX Designer with 1 year of experience in creating clean, user-centered digital interfaces. I work end-to-end from user research and wireframing to prototyping and final design. I primarily design in Figma, focusing on usability, clarity, and consistent design systems. I enjoy understanding user needs, simplifying complex flows, and turning ideas into intuitive experiences. My goal is to design products that not only look good, but feel effortless to use.

Organizational Structure

Scroll horizontally to view the full organizational chart →

Joseph Bradley
CEO
Zain Javaid
President International Markets and Technology
Hamza Aqeel
Chief Technology Officer
Ayesha Saleem
Fullstack Developer
Moeen Khan
Fullstack Developer
Kushal Chandani
AI Solutions Developer
Koonj Mahnoor
UI/UX Designer
Zain Bhatti
Process and Experience Lead
Mehrunisa Virk
Project Manager - Operations
Nimra Muzamal
AI Solutions Builder
Tasbeha Nawaz
Bots and Fullstack Developer
Menahil Ishfaq
Wordpress and Shopify Developer
Ariba Riaz
Client & Pipeline Associate
Tayyab Nouman
IT Associate
Mark Wagner
Chief of Staff
Mary Chege
Admin Assistant
Jinna Garcia
Office Operations Assistant
Aasiq Pouvakkel Nattuvayel
Transportation Supervisor
Lee Thomas
HR Contractor
Arvin Sayson Añana
Accounting Contractor
David Rider
Sales Executive
Laurie Bradley
Chief Happiness Officer
Beverly Rider
Co-Founder and Chief Operating Officer
RaNelle Bradley
Director of Thought Leadership
Evelyn Bradley
Social Media Associate
Joseph James Bradley
Director of Product Innovation
Sebastian W.
Research Associate
Joanne O'Gorman
Chief Marketing Officer
Clint Madsen
VP Operations
Daryl Sullivan
VP Business Development
Nicole Hagopian
VP, Partnerships & Alliances

Fast Facts

EARLY LIFE

  • Raised in Mountain View, California where Father worked as a store manager and Mother worked at Pacific Bell.
  • Started first company in 4th grade tutoring BASIC programming.
  • Learned about humility living through ambulatory issues due to scoliosis and had to be home-schooled for a time.
  • Exposed to entrepreneurship and became one at UC Berkeley.

MID CAREER

  • Became Chief Financial Officer of the largest operating unit at Pacific Bell by age 28.
  • Ran the Service Provider vertical and all the Americas for Cisco's consulting practice.
  • Helped coin "The Internet of Everything", which is how people, process, data and things work together.
  • Joined UpTake as the President of Business Ventures.
  • Became a board member of Hortau.

PRESENT DAY

  • Joined Tonomus in April 2020, currently serving as CEO of TONOMUS.
  • Built and spun-out TONOMUS in 16 months.
  • Serves on ZeroPoint DC Board of Directors as Chairman.
  • Serves on Executive Committees of TONOMUS and ZeroPoint DC and on Advisory Committee of Executive Leadership Council and Chicago Metropolitan Club.
  • Husband. Father. Son. Author.

You to the Power of Two

You to the Power of Two book cover

Book released December 2nd

You to the Power of Two

For individuals, businesses, and policymakers alike, identic AI will reshape how we work, learn, and connect. Will we harness its power for a more equitable future, or will we let it shape us in ways we can't control? The future isn't written. It's ours to create.

What's Inside

Master Your AI Companion
Reclaim Your Time
Future-Proof Your Career
Unlock Lifelong Learning
Redefine Human Connection
Protect Your Identity
Lead with Confidence
Shape the Future

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Insights

Cognitive Cities Interview

Cognitive Cities Will Power Human Interaction

I had the pleasure of sitting down with Fast Company Middle East to talk about how TONOMUS is building a dynamic...

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AI Future Discussion

Building the Future of
AI

Exploring the potential of AI to transform industries and empower human potential in a connected world.

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Innovation Talk

Innovating for a Human-Centric Future

How TONOMUS is leveraging AI, IoT, and blockchain to create cognitive communities that prioritize human needs.

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Speaker Reels

The Cognitive City

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Cognitive Cities Will Power Human Interaction

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Are Humans Crucial to the Future of Tech?

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