That's what "You to the Power of Two" is all about.
One truth has guided us every step of the way: Technology is powerful - but people make it meaningful.
To upgrade human potential in the age of intelligent machines.
To give back everything we've learned about building and scaling ventures of every size — using AI to amplify human intelligence, not replace it.
"You to the Power of Two (YOU²)" empowers individuals, creators, and enterprises to grow exponentially.
Let's build your future, together. Here's to the exponential power of YOU.
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Small improvements compound into greatness.
No handoffs. No excuses. We finish what we start.
We win together or not at all.
Real problems. Real customers. Real results.
We ask before we assume. We learn before we build.
Chairman and CEO
Joseph is a multiple-time Chairman and C-suite leader of a Fortune 5 company, managing enterprises with revenues exceeding $50 billion. Renowned for strategic vision and board-level expertise, he drives transformative growth and AI excellence at the highest levels of global business.
A proven entrepreneur, Joseph has also scaled ventures from the ground to $4 billion in value in just five years, blending innovative thinking with disciplined execution. His career bridges world-class corporate leadership and bold entrepreneurial success, making him a sought-after strategist, advisor, and growth catalyst.
He served as CEO of TONOMUS, the first subsidiary of NEOM, overseeing all technology for a $500 billion initiative. He also held leadership roles as CEO of C3 Communications, CEO of Uptake, and he was Global VP of IoT and AI, at Cisco Systems.
As a globally recognized applied futurist, Bradley is the author of two groundbreaking books. His first, Questioneering: The New Model for Innovative Leaders in the Digital Age (2018), and his forthcoming book, You to the Power of Two: Redefining Human Potential in the Age of AI.
With 32 years of marriage, and as a proud cancer survivor and father of two accomplished children, he proves true wealth is measured in both success and legacy.
Co-Founder and Chief Operating Officer
Beverly Rider is a Fortune 10 and Global 100 C-Suite executive, board director, and governance leader known for architecting large-scale transformation across technology, infrastructure, and emerging markets. She currently serves as Co-Founder & COO of JMB X, a next-generation technology and AI innovation company operating across the United States and Dubai. In this role, she leads global operations, enterprise strategy, partnerships, and the commercialization of AI-driven platforms that accelerate business growth and digital evolution.
With a career spanning high impact leadership roles at NEOM/Tonomus, Ericsson, GE, Hitachi, and Qwest, Rider has led multi-billion-dollar P&Ls, built global venture studios, restructured and scaled complex enterprises, and guided CEOs and boards through strategic reinvention. Her background includes serving as Chief Commercial Officer & Acting CMO of Tonomus, NEOM's Tech & Digital Company, CEO of the Tonomus Venture Studio, CCO at Hitachi & General Electric, Head of IoT for Ericsson, and National Executive Director of Sales for Qwest/CenturyLink.
A trusted advisor to CEOs, boards, and sovereign-scale initiatives, she is recognized for her ability to blend commercial rigor, advanced technology strategy, governance discipline, and human-centric leadership to create organizations that scale with purpose. Rider is also a licensed attorney and experienced board director, with a record of stewarding organizations through innovation, transformation, and sustainable growth.
President International Markets and Technology
With over 15 years of diverse experience in the financial services sector, he has developed a robust skill set encompassing investment banking, corporate banking, and branchless banking. His journey has also included contributions to impactful projects with the World Bank, providing him with a global perspective on innovative financial solutions.
Over the past five years, he has dedicated himself to empowering startups, guiding them in launching and scaling transformative digital lending solutions—both in consumption and productive lending. His expertise extends to developing SaaS platforms for e-commerce and implementing AI-based loan origination and management systems.
He is passionate about leveraging technology to create impactful financial solutions and fostering financial literacy among the next generation of leaders. He welcomes opportunities to connect and explore collaborations that drive transformation across the industry.
Chief Technology Officer
Hamza’s work centers around designing scalable, future-ready systems and establishing clear product and implementation roadmaps that enable tech teams to operate with speed and clarity. He believes strongly that rapid, iterative progress outperforms the pursuit of perfection, which is inherently subjective. His strategies focus on delivering meaningful outcomes quickly while maintaining a long-term perspective.
Beyond technology leadership, he is passionate about public speaking and bridging the gap between business and engineering teams. He thrives in environments where he can translate complex technical concepts into actionable business language, ensuring alignment across stakeholders and driving momentum. His goal is always to foster a culture where innovation moves efficiently, decisions are data-driven, and teams feel connected through a shared vision.
Analytical Leadership for Investment Expenditures
Alix is an AI-powered Finance Strategist engineered to deliver clarity, precision, and analytical rigor across all financial operations at U². Leveraging advanced data modeling, Alix evaluates investment opportunities, forecasts budget scenarios, and produces real-time financial insights that support disciplined decision-making.
Designed as the company's initial financial backbone, Alix ensures resources are allocated effectively while the organization prepares to onboard a full human finance team. His AI-driven analysis provides a consistent, objective foundation for growth, risk management, and long-term strategic planning.
Co-Founder and CEO Botbuilder
A lifelong entrepreneur with more than his share of failures. His business philosophy is simple: impact is directly proportionate to income.
Over the years, he has built three successful ventures and earned a place on the Inc. 5000 list seven separate times. His current company, BotBuilders, recently appeared on the list for the third consecutive year.
He provides AI tools, training, and services for all types of businesses. His chatbots generate leads, increase sales, and improve support. The bots are affordable and enable anyone—even without technical skills—to achieve results through automation.
At his core, he believes technology can bring people closer together. He focuses on creating experiences that are fun and facilitate real human connection.
Although he is not particularly active on social media, he has been published in Entrepreneur, Inc., and Success, and has appeared on ABC, NBC, CBS, and Fox.
Serial Entrepreneur and Growth Strategist
A seasoned entrepreneur with a track record of founding and scaling multiple businesses, he is passionate about transforming ideas into high-impact ventures. He leverages strategic vision, adaptability, and strong leadership to drive success.
With hands-on experience in business development, operations, and market positioning, he understands the complexities of building sustainable enterprises. He excels at identifying opportunities, navigating challenges, and executing growth strategies that create long-term value.
His entrepreneurial journey has equipped him with a deep understanding of innovation, resilience, and strategic decision-making. He thrives in dynamic environments and is always eager to collaborate with professionals, investors, and industry leaders who share a commitment to business growth and innovation.
For individuals, businesses, and policymakers alike, identic AI will reshape how we work, learn, and connect. Will we harness its power for a more equitable future, or will we let it shape us in ways we can't control? The future isn't written. It's ours to create.
I had the pleasure of sitting down with Fast Company Middle East to talk about how TONOMUS is building a dynamic...
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